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Asset Analysis
Considering all the conditions of the hotel in order to define the most suitable branding and positioning for the hotel that allows to achieve the best revenue results.
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Branding
Considering the conditions of the hotel, we will consider adopting an International Brand that could bring good communication, positioning and higher rates.
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Positioning
Analyzing all the brand options that suits the concept of the hotels, comparing it to the actual positioning and the positioning of the other hotel brands.
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Investment
Based on the brand options, the total investment needed to reconversion is taken into consideration.
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KPIs
Analyzing the impact of the brand options on the hotel results.